Eli Review
Eli Review
Purpose: Improve conversions and usability on Eli Review’s website through clearer messaging and a more intuitive information architecture.
Purpose: Improve conversions and usability on Eli Review’s website through clearer messaging and a more intuitive information architecture.
Roles: UX Researcher
Type: Information Architecture, Usability, Content Audit
Timeline: August 2024 - February 2025
Tools: WordPress, Site Mapping, Content Auditing, Heuristic Evaluation
Approaching the Problem
Approaching the Problem
The Challenge
The Challenge
Eli Review’s website had grown bloated over time, with over 100 public-facing pages and many more unpublished drafts. Navigating the site was overwhelming, and much of the content was redundant or difficult to access.
Eli Review’s website had grown bloated over time, with over 100 public-facing pages and many more unpublished drafts. Navigating the site was overwhelming, and much of the content was redundant or difficult to access.
Step 1: First Impressions & Structural Mapping
Step 1: First Impressions & Structural Mapping
I explored the website holistically to understand how content was grouped, labeled, and accessed—from top-level pages to deep-linked resources.
I explored the website holistically to understand how content was grouped, labeled, and accessed—from top-level pages to deep-linked resources.
Step 2: Page-by-Page Analysis
Step 2: Page-by-Page Analysis
I conducted a content audit for the 100+ pages to examine: headings & sub-sections, link placement and behavior, content structures, formatting and redundancies.
I conducted a content audit for the 100+ pages to examine: headings & sub-sections, link placement and behavior, content structures, formatting and redundancies.
Step 3: Navigation Systems Audit
Step 3: Navigation Systems Audit
I analyzed the main navigation bar, footer, and embedded links to assess consistency and findability across the site.
I analyzed the main navigation bar, footer, and embedded links to assess consistency and findability across the site.
Key Findings
Key Findings
Content Audit Stats
Content Audit Stats
Content Audit Stats
120 Total Webpages
7000+ Entries logged
35+ Broken links
140+ duplicated content instances
120 Total Webpages
7000+ Entries logged
35+ Broken links
140+ duplicated content instances
120 Total Webpages
7000+ Entries logged
35+ Broken links
140+ duplicated content instances
Pain Points
Pain Points
Users tend to abandon site when content needs 1–2+ clicks to access.
Inconsistent navigation between main and footer menus causes confusion.
Key content was buried or not labeled properly, making it hard to find.
Blog lacked search, filters, and pagination, leading to endless scrolling.
Users tend to abandon site when content needs 1–2+ clicks to access.
Inconsistent navigation between main and footer menus causes confusion.
Key content was buried or not labeled properly, making it hard to find.
Blog lacked search, filters, and pagination, leading to endless scrolling.
Recommendations
Recommendations
More Streamlined Navigation
More Streamlined Navigation
Allows users to reach core content within 1-2 clicks
Provides better clarity making the navigation less overwhelming and more intuitive.
Allows users to reach core content within 1-2 clicks
Provides better clarity making the navigation less overwhelming and more intuitive.
Original Site Map
Original Site Map
Revised Site Map
Revised Site Map
Consolidate the amount of Content
Consolidate the amount of Content
Consolidate the amount of Content
Eliminating redundancy can reduce overload and improve content management.
Group information that can fit under similar categories in one section where it can all be located
Eliminating redundancy can reduce overload and improve content management.
Group information that can fit under similar categories in one section where it can all be located
Improve the Access & Scalability
Improve the Access & Scalability
Improve the Access & Scalability
Make sure all the content on the site is up to date.
Have a consistent format of how to indicate links and finding content.
Make sure all the content on the site is up to date.
Have a consistent format of how to indicate links and finding content.
Proposed User Testing Plan
Proposed User Testing Plan
Card Sorting
Card Sorting
Conduct a Card-Sort for the Navigation Bar to get a better sense of what users think about the usability of it.
Conduct a Card-Sort for the Navigation Bar to get a better sense of what users think about the usability of it.
A/B Testing
A/B Testing
Interview users and give them before & after designs of the navigation to test preference based on visibility.
Click Testing
Click Testing
Interview users and give them a set of tasks to do on the site to get a better idea of how users navigate the site.
The Result
The Result
Impact
This audit laid the foundation for a more user-friendly Eli Review website by:
Revealing major usability issues across 100+ pages
Identifying 140+ instances of redundant content
Highlighting broken links, navigation gaps, and blog limitations
Proposing clear, actionable steps to streamline content and improve wayfinding
By restructuring the navigation and reducing content overload, users will be able to access essential resources in fewer clicks—leading to better engagement and retention.
This audit laid the foundation for a more user-friendly Eli Review website by:
Revealing major usability issues across 100+ pages
Identifying 140+ instances of redundant content
Highlighting broken links, navigation gaps, and blog limitations
Proposing clear, actionable steps to streamline content and improve wayfinding
By restructuring the navigation and reducing content overload, users will be able to access essential resources in fewer clicks—leading to better engagement and retention.
To Reflect
This project deepened my appreciation for content strategy. Even without wireframes or visuals, I learned how impactful information architecture can be in shaping a user’s experience.
I realized that content audits can lay as a foundation for collaborative redesign conversations.
This project deepened my appreciation for content strategy. Even without wireframes or visuals, I learned how impactful information architecture can be in shaping a user’s experience.
I realized that content audits can lay as a foundation for collaborative redesign conversations.